As a copywriter, you’ll find that many of the testimonials you have access to aren’t as good as they could be. They might be too vague, or just plain boring. If that’s the case, don’t think you have to use them. Testimonials can be a great selling selling tool for a copywriter — you need to take full advantage of them.
July 6th, 2008 | Posted in Copywriting | No Comments
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