Unique Website Content

Finding keyword phrases that will help you get traffic is one of the primary ways webmasters make money on the internet. If you target keywords that are too competitive, you’ll be spending a lot of time with very little to show for it. If you can find keyword phrases that have little competition or that will require less work to achieve a top ranking in the search engines, you’ll be able to get traffic to your website.

Begin the brainstorming process with the keyword phrases that come to mind when you think of what people might type in when they’re looking for your product or service. Although you’ll start with the more broad keywords, you’ll find that when you ask yourself what condition your searchers are in when they search for certain things, you’ll better understand if they are ready to buy or if they are just “browsing”.

Once you’ve looked for those broad keywords, start looking for keyword phrases that match even more closely what you’re going after. These 3+ word keyword phrases are usually known as “long tail” keywords. These longer keyword phrases usually represent an individual that is much closer to making a purchase or making a decision on a service.

There are a couple of websites that can be used to determine how many searches are done on a monthly basis. Once you determine this, add this information to your spreadsheet. It will come in handy when you need to see which keywords are worth pursuing vs. those that will be a waste of time. The two websites that you’ll be using are Google Adwords keyword tool and the freekeywords.wordtracker.com website. Both of these will give you keyword ideas and the number of monthly searches.

When you have data about how many searches get done on these keywords, you’ll need to cross reference the competition. You’ll need to know how many other websites there are on the internet that contain your keyword phrase. Google has in its index a lot of websites and you’ll be able to get some data on how many pages Google has where your keyword phrases are being used.

Google has some advanced search features that will tell you how many pages there are in its index that contain your keyword phrase in some strategic places. If you search with Google for the allinanchor or allintitle results, you’ll have data about how often your keyword phrase is used as anchor text or used in the title of the website.

When evaluating which keywords are “good” keywords or good keyword phrases, you can usually tell after you’ve been doing this a while. I usually start with keyword phrases that get at least 100 searches per day. Obviously the more searches per day, the better. As far as competition, I usually look for keyword phrases with less than 10,000 allintitle results. The lower the competition, the better.

Now that you have your keywords, you’ll need to use those strategically on your website or your web pages so that you can get ranked in the search engines. Plan on using your keyword phrases in the title of the page, in the heading or h1 tags and then again as content in the page itself, usually about 3-6% “keyword density”. After you’ve done this, work on getting some back links to your site, some links from other websites, such as social bookmarking sites. Obviously there’s much more to getting backlinks and the other SEO components of what to do once you have your keywords. This is just the beginning. Good luck!

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